In 1995, a man named Marc Ostrofsky bought “www.com” for $100,000. Critics called him crazy. By 1999, he sold it for $7.5 million, proving domains were the internet’s answer to Manhattan real estate.
Domain names were once overlooked, but they’ve now become the bedrock of internet real estate.
Today, domains like Voice.com trade for $30 million, while crypto startups fight over .eth names. How did we get here? Let’s dive in.
From simple web addresses to digital goldmines, domain names have defined the pace of online growth.
That’s what a domain name does. Not as a vanity label. Not as a technicality. But as a statement:
“This is where I live on the internet.”
Before the brand takes off, before the pitch lands, before the first sale, the domain is already doing the work.
A Name Is Never Just a Name
In a world where everything is fighting for attention, products, creators, ads, apps, what sticks?
A name that’s clear.
A space that’s yours.
A signal that you’re not just online, you’re established.
Domain names have evolved from backend formalities into front-row real estate The kind people chase. The kind people protect. The kind that means you showed up early and you knew what you were doing.
Domain Names Aren’t Flashy. They’re Foundational.
The internet changes fast. Platforms fade. Features update. Feeds disappear.
But your domain? It stays.
It follows your evolution, from idea to brand to business.
It’s the one piece of the internet you can truly say you own. And ownership matters because when you’re building something that lasts, you need ground that won’t shift beneath your feet.
.NG Is More Than an Extension. It’s Intention.
A .ng domain isn’t about trying to sound local, it’s about standing where you are and saying:
“I belong here.”
Not because it’s trendy. Not because it’s cute. Because it’s true.
Nigeria’s internet space is growing. Fast. And those who claim their space early will lead the conversations later.
.ng is less about geography and more about presence.
Not Every Good Domain Is Expensive, But Every Good One Is Strategic
Strategic domain names help brands carve identity and authority even in saturated markets.
Forget what they told you. You don’t need to “strike gold” with a name. You just need one that:
Feels like you
Works when said out loud
Can grow as you grow
Is still yours tomorrow
That’s it.
The most valuable domains aren’t always short. They’re smart. They’re intentional. And most importantly, they’re owned.
If You’re Serious, Start Here
Not with a logo. Not with a tagline. Not with an Instagram handle you don’t control.
Start with your domain.
Plant the flag. Build from there.
It tells people you showed up for real. It tells you that you’re not playing small. And it tells the internet you’re not renting, you’re building.
Final Verdict: Are Domains Names Still Worth It?
Absolutely. Valuable domain names are appreciating digital assets, and getting the right one early can mean everything.
